The Law Garden Rose & the Home Key 

A small yearly habit that quietly made a big dream possible  On the footpath near Law Garden in Ahmedabad, the Valentine’s Week stalls arrive like clockwork roses in cellophane, heart balloons, “limited offer” hampers, and that one shopkeeper who can upsell a teddy bear like it’s a life decision.  Sneha paused at a bouquet that cost almost as much as a week’s […]

The Rhythm of the Red Ledger: Why the Indian Financial Year Begins in April

A Journey Through Colonial Legacy, Monsoon Cycles, and the Soul of Indian Prosperity. In many Indian households, the arrival of spring is marked by more than just the blossoming of Gulmohar trees or the preparation for festivals like Baisakhi, Ugadi, and Gudi Padwa. There is a specific, bustling energy that fills the air; a period […]

The Steel Dabba That Saved the Day 

What Kalpana’s quiet habit reveals about money behaviour  Raju’s house had the kind of calm you only notice when it’s missing, pressure cooker whistles in the morning, chai on the stove, a calendar near the fridge stuck on last month, and a kitchen that always smelled like jeera tadka. It was a regular, middle-class Indian home where life moved on […]

Alternative Investment Funds (AIFs): Exploring Capital Beyond the Mainstream 

Wealth First Explains the regulatory framework behind India’s alternative investment vehicles  After knowing about ‘what is an AIF?’ in Part 1, Part 2 is a deep dive into it. As indicated in the first part, AIFs are not one product. They’re a regulated framework of strategies.  SEBI has done something very deliberate in the AIF regulations: it has grouped AIFs into Category I, II, and III, based on what they invest in and […]

Alternative Investment Funds (AIFs): Exploring Capital Beyond the Mainstream

Wealth First Explains the structure, purpose, and regulatory framework behind India’s alternative investment vehicles There’s a quiet truth about India’s investment landscape: not every investor needs the same vehicle. For most people, the “main roads” are enough – bank deposits, mutual funds, listed equities, bonds. But for many HNIs, family offices, institutions, and experienced investors, […]

The Recipe No One Ever Followed Twice

Why chasing “something new” can quietly erase what already works. Jigar, an enthusiastic middle-aged man, had a dynamic personality. After being in a hectic professional schedule, he found his calm in cooking. He loved experimenting with new ingredients and creating a new dish every time. While he enjoyed this activity with all his heart, there […]

The Inbox That Couldn’t Be Emptied

Shikhar, a young professional, likes to keep things a certain way, and he does it with a kind of hyper energy. Being a finance enthusiast, he obsessively reads newspapers, newsletters, articles, blogs and almost all the information he can find around finance and wealth management. Shikhar constantly feels he must know everything in order to […]