
Wealth First explains how PMS helps investors take the next step in personalized wealth creation.
As investors grow in their financial journey, many reach a stage where simple investment products—like mutual funds—may no longer fully align with their goals or complexity of assets.
At that point, Portfolio Management Services (PMS) becomes the next logical step: a personalized investment solution where professionals manage your wealth one-on-one.

What Are Portfolio Management Services (PMS)?
In simple terms, Portfolio Management Services are SEBI-regulated investment solutions where experienced portfolio managers build and manage a customized portfolio of stocks, bonds, or other securities in your name.
Unlike pooled investments such as mutual funds, PMS gives you direct ownership of the securities. Your account holds specific shares or bonds, not “units” of a collective fund. Every PMS is managed by a professional fund manager or an investment firm registered with SEBI, who makes buy/sell decisions on your behalf, in line with your agreed investment strategy.
Think of PMS as having a dedicated chef preparing your meal—based on your tastes, preferences, and dietary needs—rather than ordering from a common buffet.
Types of PMS in India
There are two primary types of PMS, depending on how the investment decisions are executed and customized:
1. Discretionary PMS
In this model, the portfolio manager takes all decisions such as stock selection, allocation, rebalancing based on the agreed strategy and market conditions.
The investor doesn’t need to approve every transaction. This is the most common PMS type in India.
2. Non-Discretionary PMS
Here, the portfolio manager provides research-backed recommendations, but the final decision lies with the investor. This model suits investors who want professional insights while maintaining control over each transaction.
Both types are regulated under SEBI’s PMS guidelines to ensure transparency and accountability.
PMS vs. Mutual Funds — Key Differences
| Feature | Portfolio Management Services (PMS) | Mutual Funds |
| Ownership | Direct ownership of stocks & securities | Indirect ownership via pooled units |
| Customization | Highly personalized portfolios | Standardized for large groups |
| Minimum Investment | ₹50 lakh (as per SEBI regulations) | As low as ₹500 |
| Transparency | Full visibility into each holding | Periodic portfolio disclosures |
| Flexibility | Tailored to individual goals and risk appetite | Based on scheme mandate |
| Taxation | Gains taxed as if you directly owned securities | Gains taxed at fund level and passed to investor |
PMS is ideal for investors who seek customization, transparency, and professional discretion beyond the limitations of mass-market mutual funds.
Advantages of PMS
- Personalization: Every portfolio is built to suit your goals, income profile, and risk tolerance.
- Transparency: You can see your exact holdings and track performance anytime.
- Expert Management: Managed by qualified fund managers with deep research and active monitoring.
- Diversification: Balanced exposure across equity, debt, and other asset classes.
- Flexibility: PMS can rebalance quickly, adapt to market changes, and focus on high-conviction ideas.
Risks and Considerations
While PMS offers many benefits, it’s crucial to understand its risks:
- Higher Market Risk: Since portfolios are concentrated (usually 20–30 stocks), short-term volatility can be higher than mutual funds.
- Higher Cost Structure: PMS management fees and performance-linked fees may apply.
- Minimum Investment Requirement: ₹50 lakh minimum (SEBI regulation) limits accessibility.
- Manager Dependence: Returns rely heavily on the skill and discipline of the portfolio manager.
PMS is ideal for seasoned investors who understand market cycles and value long-term professional management.
Key Takeaways
- Portfolio Management Services (PMS) offer customized, professionally managed portfolios for high-net-worth investors.
- Discretionary PMS = manager decides; Non-discretionary PMS = investor decides.
- PMS provides transparency and control, unlike pooled funds.
- It carries higher risk and cost but also offers tailored strategies and potential for superior outcomes.
- Ideal for investors seeking personalized wealth management beyond mutual funds.
Disclaimer
The content shared by Wealth First is for general informational and educational purposes only and should not be considered as investment advice, research, or a solicitation to buy or sell any financial product. Portfolio Management Services are regulated by SEBI and suitable for investors meeting the minimum investment requirement of ₹50 lakh, with adequate risk understanding. Past performance is not indicative of future results. The given example(s) is/are only for illustrative purposes only and hypothetical in nature. Readers should consult their financial advisors before making investment decisions. While utmost care is taken to ensure accuracy of information, Wealth First does not guarantee completeness, reliability, or timeliness, and shall not be liable for any direct or indirect loss arising from reliance on such information.
